Our Story


Our Story



Introducing When The North Wind Blows, the ultimate outdoor lifestyle brand that brings together adventure, exploration, and a deep appreciation for nature. Born from a genuine love for camping and a desire to harmonize with the beauty of the great outdoors, our brand is dedicated to providing products that complement, not conflict with, the natural environment.

Nestled in the picturesque Avoca Beach on the NSW Central Coast, our founder Nicole Jones has meticulously designed every aspect of our brand. With a rich background of working closely with minority villages in Morocco, India, Vietnam, and Mexico, Nicole's expertise in importing handmade homewares and rare treasures lends a unique touch to our offerings.

Driven by childhood memories and a genuine passion for outdoor escapades, family time, and friendship, Nicole has channelled her experiences into crafting an exceptional product collection that encapsulates the spirit of adventure. Whether you're embarking on a camping expedition, hiking through majestic mountains, or simply seeking solace in nature's embrace, When The North Wind Blows has you covered.

Our meticulously curated range includes innovative camping gear and versatile accessories designed to enhance your outdoor experiences and withstand the test of time. Our products are thoughtfully crafted to ensure both functionality and environmental responsibility.

But When The North Wind Blows is more than just a brand – it's a community. We believe in fostering a sense of togetherness and camaraderie among outdoor enthusiasts. Join our tribe of like-minded adventurers, and be inspired to push your boundaries, discover hidden gems, and forge unforgettable memories.

Embrace the spirit of the great outdoors with When The North Wind Blows – where nature meets innovation, and adventures await at every turn. Get ready to embark on a journey of a lifetime, because when the wind blows, it's time to explore.

At WTNWB, we are committed to supporting Australian businesses throughout our product journey. While we manufacture our products offshore, a major percentage of our costs go directly to local Australian businesses. From partnering with shipping agents who ensure efficient and reliable transportation, to collaborating with talented graphic designers who bring our designs to life, we prioritize supporting and uplifting small Australian business owners. By choosing WTNWB, you are not only getting exceptional products but also contributing to the growth and success of our local economy. Together, let's celebrate and support the entrepreneurial spirit of Australia.

We at When The North Wind Blows recognise the traditional custodians of the country where we live and work. We recognise and celebrate the diversity of Indigenous people and their enduring cultures and connections to the land and waters on Country.



More information on our products can be found by clicking on the "Frequently Asked Questions" tab on the footer of our home page.

We are proudly an Australian Owned Company.





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